A $105,000 Mistake and how do you avoid it ?

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Social media makes it very easy for individuals to make simple comments, statuses, and videos that are misleading or damaging for another person especially on platforms such as Facebook and Twitter like the Mickle v Farley case. In this case, it displays how easy it can be to be defamed from social media and the dangers it can hold for young people online.

In 2021, Australia has 20.5 million social media users which are roughly around 80% of the whole population which leads to a lot of people landing in hot water regarding what they publish online.

From 2013 to 2017 in Australia there have been 20 cases of social media defamation, 16 cases involving Facebook, and 4 involving Twitter. Including a case from 2012 involving a high school student Mr Farley defaming a music teacher from his high school, Mrs Mickle over tweets against her that lead a judge to decide that Farley would have to pay $105,000 to Mickle.

What is Defamation ?

Pearson & Polden writers of ‘The Journalist’s Guide to Media Law’ describes defamation as:

Consider the Mickle VS Farley case

Mickle VS Farley was the first Twitter defamation case in Australia that proceeded to go to court and receive an outcome. This case is a prime example that shows others especially young people that are users of social media, how easy it can be to defame, and its shows the dangers of making nasty comments, tweets, and posts.

This case shows a former school student Andrew Farley that graduated in 2011 from Orange high school being sued for defamation after several comments that were posted on Facebook and Twitter on the 15th of November 2012 about Orange high school music teacher Christine Mickle despite never being a student of hers.

It was said in court that Mr Farley had a grudge against the plaintiff, Mrs. Mickle as she became the head of the school’s music department, Farley appeared to believe that Mickle had something to do with his father leaving the school. Mr Farley was never taught by Mrs. Mickle, so he had no justifiable reason to make defamatory comments towards her and when he did post these comments in question, he was not even a student at the high school.

The comments that were made by Farley were said to have a ‘devasting effect’ on Mrs Mickle as the comments damaged her reputation and the comments became a lot for Mrs Mickle and she decided to take sick leave for several weeks. The matter was brought to court and Judge Michael Elkaim ordered Farley to pay $105,000 to Mickle for compensatory and aggravated damages due to false allegations against her.

$85,000 was awarded in compensatory damages to show the public that Farley’s comments and allegations were false and Mrs. Mickle’s reputation was restored to the public. Another $20,000 in aggravated damages was added to the total, as the posts that Farley published, spread to multiple people online and also Farley’s careless attitude towards the court proceedings as he did not even attend the proceedings. By this simple and stupid mistake that Farley made he was made to pay in total $105,000 to Mickle which works out to be $750 per character on the 140-character limit per tweet.

Judge Elkaim made this final statement at the end of the hearing warning people of the dangers of posting on social media:

when defamatory publications are made on social media it is common knowledge that they spread. They are spread easily by the simple manipulation of mobile phones and computers. Their evil lies in the grapevine effect that stems from the use of this type of communication.”

Judge Elkaim

What are the laws around defamation and social media?

‘ Australia’s defamation laws were not written with social media in mind. However, the nature of defamation is undoubtedly rising with social media’

The 2005 Defamation act passes all the laws relating to defamation in Australia across all states. Within In this document it specifies that a defamatory ‘matter’ includes:

– Articles, report, advertisements, or any other things communicated in newspapers, magazines, or periodicals

– Programs, reports, advertisements, or other things communicated in television, radio, the internet, or any other form of electronic communication

– Letters, notes, or other writing

– Pictures, gestures, or oral communication

– Any other thing that can be used to communicate to another person

When a social media defamation case is brought to court, for it to be a successful defamation case, there needs to be evidence that the plaintiff posted the defamatory material, also it identifies the accused and the material has to be posted to a third party which is a social media platform, text messages or can be an article in a magazine as well.

Social media is the easiest place for individuals to land in hot water over nasty comments or defamatory materials, even though the defamation act was never intended for the use of social media it is the framework for judges and the legal system as there is a growing number of cases that involves social media defamation with the rising and growing use of technology.

Defences for defamation

If you are ever finding yourself in the situation of being sued for defamation in court, Pearson, and Polden, the authors of ‘The Journalist’s Guide to Media Law’ describe these defences that people use to explain their actions or why they did it:

In the case of Mickle v Farley, Farley’s defence was the offer of amends as he did ‘apologise’ and taken the defamatory material off social media, but the judge observed that ‘the apparent sincerity’ of the apology was contradicted with Farley’s action’s so the defence fell through. The defendant then pleaded the defence of ‘qualified privilege’ under the posts being truthful or justified as Farley was acting out in public interest, but it had no substance for that to be his defence as the material that was posted by Farley had no truth whatsoever.

So, what can we learn from this ?

This simple mistake Farley made, led him out of pocket by $105,000. The aim of this is to inform individuals about defamation and how to avoid it on social media. A lot of people in Australia don’t consider posting comments or opinions on their social media accounts can be defamatory and end them up in court. People consider their pages to be their safe space and people also hide behind their social media pages by thinking they really can say whatever they please on social media. The aim of this is to inform individuals about defamation and how to avoid it on social media

This case displays the relevance of how easy It is to defame someone on social media just by a touch of a button especially with the popularity of social media, the case is also very important as it was the first Twitter defamation case in Australia, and it involved at the time a high school student which shows that no matter how old or young you are still responsible for what you post online.

Social media is such a big part of our everyday lives, it can be very useful and also can be very entertaining, however, there is always a chance that you can end up on the wrong side of the screen with commenting, tweeting or posting defamatory materials on social media that spreads especially younger people can easily fall into the trap. Defamation is very serious and can have serious effects on both parties. All of this can be avoided if people learned how to utilise social media properly and remember that everything that someone’s posts on social media always stay there.

Facebook and Hate Speech- Week 6 Group Work

What motivated the boycott? And how did it affect Facebook’s business?

What motivated the boycott to happen was a status released by Donald Trump saying “When the looting starts, the shooting starts”. Facebook decided to not censor this status, as well Trump releasing another post criticising the CHAZ (Capitol Hill Autonomous Zone), from this sparked outrage through not only the public but from businesses as well. Jonathan Greenblatt, one of the organisers of the boycott explained that he felt that Facebook was not doing their part in censoring Hate speech. Over 1000 companies took part in the boycott campaign and several advocacy groups under the Stop Hate for profit organised the boycott. Due to the boycott Mark Zuckerberg lost $72 billion in total from Facebook’s market value going down by 8%.

What measures did Facebook introduce in response to the boycott?

Facebook owner and CEO released a statement promising “new policies to connect people with authoritative information about voting, crack down on voter suppression, and fight hate speech”Actions like labelling posts that are seen as potentially harmful, and adding links to its voting centre for posts that are related to voting and/or made by politicians. Zuckerberg argued that often what a politician is seen to say is in public interest but however has continued to pledge that if the posted content appears to be capable of inciting violence or hate then the platform will take it down. Aiming to move swiftly away from any potential content that restricts the voting freedom of users.

How does Facebook handle the fine line between freedom of expression and countering hate speech and discrimination? What is the Oversight Board and how do they operate?

Amongst Facebook’s Community Guidelines policy, the terms state that content that is harmful, threatening or which has potential to stir hatred and incite violence is forbidden. In its community standards, Facebook elaborates that “Facebook removes hate speech, which includes content that directly attacks people based on their: race, ethnicity, national origin, religious affiliation, sexual orientation, sex, gender or gender identity, or serious disabilities or diseases It further states that “We allow humour, satire or social commentary related to these topics, and we believe that when people use their authentic identity, they are more responsible when they share this kind of commentary.

The Oversight Board is a body that makes content moderation decisions on the social media platform Facebook. The Board will choose cases on its own, considering cases referred to them by Facebook and users’ appeals. It will hear cases in which Facebook decided to leave up or remove content from Facebook or Instagram according to its Community Standards.

Tell us about the case of model Nyome Nicholas-Williams and the change she created at instagram with their nudity policy?

Nyome posted a photo to instagram, which was later deleted by instagram – this happened more than once. The photo in question is of Nyome hugging her naked body, as a way to show self love and spread that message. Nyome was outraged, she commented “Millions of pictures of very naked, skinny white women can be found on Instagram every day, but a fat black woman celebrating her body is banned? It was shocking to me. I feel like I’m being silenced.” Instagram received copious amounts of backlash, and – based off of past incidents, people began to accuse the platform of discriminating against black people.  Due to this, Instagram had to change their nudity policy. They will now allow content where someone is simply hugging, cupping or holding their breasts.”

Tell us about Selena Gomez and her stand against big tech and neo-nazi content, including her public communication with Google CEO, Sundar Pichai?

Selena Gomez sent a direct Instagram message to Google CEO Sundar Pichai; in which she asked him to “immediately” stop allowing ads on Google-related sites that could potentially spread disinformation on the election. 

“Hi Sundar, although we have never met, I just learned that Google is making millions of dollars putting ads on websites that spread disinformation about our election,” she wrote. “I’m hoping you are also just finding this out too. Please shut this down immediately. The fate of our country depends on it.”

Gomez has also continuously called out big tech giants such as FaceBook and Instagram for their support of neo-nazi behaviour and promotion. She has consistently used her platform to get the attention of tech giants such as these and ensure that several ads in which she has flagged as inappropriate or disinformation, are taken down and deleted. 

References:

https://oversightboard.com/

https://en.wikipedia.org/wiki/Online_hate_speech#Facebook

https://www.facebook.com/journalismproject/facebook-oversight-board-for-content-decisions-overview

https://www.theguardian.com/technology/2020/aug/09/instagrams-censorship-of-black-models-photo-shoot-reignites-claims-of-race-bias-nyome-nicholas-williams

https://www.elle.com/culture/celebrities/a34859918/selena-gomez-facebook-instagram-neo-nazi-pages-comment/

https://www.billboard.com/articles/news/politics/9474253/selena-gomez-election-disinformation-ads-google-ceo/

https://www.thedrum.com/news/2020/06/26/facebook-announces-new-hate-speech-policies-after-unilever-joins-advertiser-boycott

https://www.abc.net.au/news/2020-06-29/facebook-ad-boycott-costs-zuckerberg-7-billion-what-does-it-mean/12402062

Consumer Law: ACCC vs Kogan- Week 5, Group 4

  • What is the case about & who are the companies? 
  • Kogan Australia Pty Ltd is an online distributor much like Ebay and Amazon, they sell a wide range of products at affordable prices. The company is owned and run by Ruslan Kogan , an Australian man who currently runs the company from the Melbourne headquarters. The company got into legal trouble for making “false or misleading representations about a tax time sales promotion, in breach of Australian Consumer Law” (ACCC, 2020). The Australian Competition & Consumer Commission found that the promotion code “TAXTIME” was available for customers to use on 621 products giving them a 10% discount. The products however, had a price rise shortly prior to the promotion, meaning the discount dropped the items back to the original price before any price adjustments. In June 2018 Kogan advertised the sale to 10 million consumers via email, text and directly on the website. By intervening the Australian Competition & Consumer Commission got the Federal Court to order Kogan Australia Pty Ltd (Kogan) to pay a penalty of $350,000.

    What was the nature of Kogan’s promotion and why was it misleading?  

    Kogan’s promotion was misleading due to the nature of strategy they used to sell more products, as customers were not receiving a genuine 10% discount on products especially on high end/expensive products such as TVs, Apple products and cameras . The judge in this case also ruled that the Kogan had an ‘aggressive price discounting strategy’ towards promotions like this one. The company emailed and sent SMS messages to millions of customers around the world about this promotion, and that increased traffic on the website and sales for the company as well. It is unfair advertising for the consumers as they are believing what price they are getting is a genuine discount when it is not. Also for future promotions that Kogan is setting up, consumers are more willing not to buy products from Kogan thinking that they are getting scammed again with prices and discounts. 

    How are penalties calculated for consumer law breaches? 

    For ACL(Australian Consumer Law ) penalties are calculated in two categories , for corporations  and for individuals  .  For corporations the penalties will be the greater of $10.000.000 or 3 times the value of the benefit received or 10% of annual turnover preceding 12 months , if the court cannot determine benefit obtained from the offence . For individuals the penalties will be $500.000 . 

    More here … 

    What are the maximum penalties?

    In this case Kogan was made to pay $350,000. But this is not the same for all penalties regarding breaching the consumer law. According to the ACCC (2020), companies can be charged up to $111,000, where-as individuals are either charged $22,000 or given 2 years imprisoned. Although it is important to note that the court can enforce a payment, the amount is based off of any financial benefit in which the company may have obtained from the breach, this being either directly or indirectly.

    Find another case of misleading advertising in Australia. How do the penalties compare? Samsung is being sued by Australia’s consumer watchdog for making “false, misleading and deceptive” claims in its advertising. The Australian Competition and Consumer Commission (ACCC) has launched proceedings in the Federal Court alleging Samsung’s advertising featured misleading representations regarding the water-resistance of its Galaxy mobile phones. ACCC Chairman Rod Sims has stated that Samsungs advertisements misleadingly represented the product and function of the Samsung phone. The ACCC is seeking penalties, consumer redress orders, injunctions, declarations, publication orders, an order as to findings of fact, and costs from Samsung. Compared to the Kogan case, Kogan was made to pay $350, 000. In this case we can determine that the ACCC may make Samsung pay a similar amount if not more based on the large scale of the company and also based on compliance with the ACCC.

    References:

    https://www.accc.gov.au/business/business-rights-protections/fines-penalties#:~:text=preceding%2012%20months.-,Australian%20Consumer%20Law,%2410%20000%20000

    https://www.accc.gov.au/business/business-rights-protections/fines-penalties#payment-surcharges

    How to sell a Massacre – Week 4, Group 2 work

    What are the potential legal issues in conducting and undercover operation like this?

    Breach of Privacy is the main legal activity associated with conducting undercover operations.  In this film, the use of hidden cameras directly places several parts of the code of ethics against that all important public interest override. In this documentary there may have been a potential breach of a legal document (non disclosure agreement). There was a breach of ethics in which we can learn from the quote ‘ethical journalism requires conscientious decision-making in context.’ It is likely that this operation potentially breached the Privacy Act (1988), however this is based on American Jurisdiction and it is out of the hands of the Australian legal system to an extent.

    What is a “public interest exception” and how might it apply to this documentary

    Public-interest exception is a legal principle which describes that an appellate court may consider and decide a moot case even if such decisions are generally prohibited, if the case involves a question of considerable public importance. The public deserves the right to know what is happening behind the scenes especially when it comes to matters to do with the safety of our nation. Public interest is a common concern among citizens in the management and affairs of local, state and national government.

    Ethically, does the end justify the means in a case like this? Why might it, and why might it not?

    At the end of the documentary Al Jazeera ‘approached all of the groups and individuals featured in this programme, none of them responded’, implications of under the table government meetings.

    What does the MEAA code of ethics say about this type of conduct?

    The code stresses the need to “report and interpret honestly”.It calls on reporters to use “fair, responsible and honest means to obtain material” and to “respect personal privacy”. But the code also acknowledges journalists both scrutinise and exercise power.

    References:

    https://theconversation.com/did-al-jazeeras-undercover-investigation-into-one-nation-overstep-the-mark-114288

    Copyright and social media

    In the age of the internet and media fair dealing issues have become increasingly complicated, especially with everyone being able to express their opinions on social media platforms. In modern times it’s important for users to remind themselves of what copyright is so they don’t take someone else’s work without consent. Copyright infringement is any infringement upon the rights of the original content, copyright is not just an ethical issue, however, a construct of the law. If an individual or business does not have the proper licensing to use parts from the original product borrowing the content can infringe copyright.

    When on social media’s users need to be aware of the principles of copyright infringement; it’s the authors right to copy their work and legally license others to use it, no other person should gain profit from the work other than the original content creator and copyright infringement doesn’t protect ideas, but how it’s manifested by a person. When retweeting a post a user agrees to provide a link to the original post to avoid copyright infringement.

    When a tweet is embedded into a piece of writing it is copied in its entirety. There is a clear reference to the account which originated from this could be a username, profile picture and/or HTML snippet linking back to the profile (Twitter, 2021). This is generally used when quoting, referencing or even developing context within a piece of writing. It enables you to insert content from Twitter directly into your work and assist your audiences further develop their understanding to the work. You can customise which layout you wish to display when embedding the Tweet, Default View, cards  hidden, align centre and align right. 

    When linking a Tweet there is nothing to look at as it is commonly a hyperlink or URL. This is a more simpler and less engaging way to insert Twitter content into your work (Cox, 2018). This would be used within more professional and sophisticated pieces of writing which would be formally submitted. The linking looks a lot like a reference and is more subtle. 

    Both ways include the Tweet, however, one is more creative and engaging. This doesn’t always have to be a link online, screenshotting and printing out a physical copy can also be classified as embedding/linking a Tweet. The Server Test is useful when developing further embedding and how exactly it should be regulated.

    (Getty images, 2020)

    The ‘Server test’ a way for creators to know if they are committing any copyright infringements when it comes to embedded content ie. tweets. The test is determined by the notion of copying an image/tweet etc. This would normally be considered copyright, however if the creator has directly linked/embedded the site into the article they are writing, they are in the clear. In short there needs to be an accessible link directly from the source in order to avoid copyright.

    Let’s look at an example. I am writing a blog post about International Women’s day and I want to feature a tweet from Michelle Obama. In order to avoid copyright infringements, these are the steps I would take to avoid that; After locating the desired tweet, I would not take a screenshot of this tweet and upload it. This would be copyright as there is no direct link that will take you to the desired source. Rather, I would copy the URL of the tweet, and embed it as a widget. Although this is a complex task, it is important to fulfil these measures. 

    Back in 2016 a photographer by the name Justin Goldman snapped a photo of NFL player Tom Brady walking with an NFL team manager of  Boston Celtics Danny Ainge and posted it on snapchat. Unfortunately, a number of people took the photo and posted on their own twitter and multiple news sites embedded theses tweets to use in their own news articles about the NFL and Tom Brady. 

    Justin Goldman sued the companies that were behind the embedding the tweets which included Yahoo, Breitbart new network, Gannett Company and Vox media for using his photograph without permission. Throughout the case the Vox media was dismissed from the case due to the presumably infringing pages did not include the image in the article. The New York district court judge Katherine B. Forrest ruled in favour of Goldman as Forrest rejected the defence of the news outlets using the copyrighted material, Forrest explained that ‘they could be liable for infringement even if they weren’t hosting the image on their site.’ (Robertson 2018). 

    In the case of Justin Goldman, although media was correctly distributed by multiple news sites, the embedding of the tweets were incorrectly crediting twitter users who were not the original photographers of the image. The photograph of Tom Brady was screenshotted from Goldman’s Snapchat where it was distributed to the social media platform, making any news site’s attempt to abide by copyright guidelines via embedding a moot point. Through this  the server test indicated that the multiple news articles of Tom Brady containing embedded tweets of Goldman’s ‘screenshotted photograph’ were not correctly citing the actual content creator. This resulted in the suing of the companies behind these articles, by Goldman.

    References – 

    Arts Law Centre of Australia. 2021. Copyright Infringement – Arts Law Centre of Australia. [online] Available at: <https://www.artslaw.com.au/information-sheet/copyright-infringement/&gt; [Accessed 19 March 2021].

    Beebe, M., 2019. The Server Test and Copyright Infringement – Marc Beebe. [online] Marc Beebe. Available at: <https://marcbeebe.com/blog/the-server-test-and-copyright-infringement/&gt; [Accessed 19 March 2021].

    Copyright Agency. 2021. Infringement – Copyright Agency. [online] Available at: <https://www.copyright.com.au/about-copyright/infringement-2/&gt; [Accessed 19 March 2021].

    Cox, L., 2018. The Ultimate Guide to Embedding Content on Your Website. [online] Blog.hubspot.com. Available at: <https://blog.hubspot.com/marketing/embed-social-media-posts-guide&gt; [Accessed 19 March 2021].
    Developer.twitter.com. 2015. Overview. [online] Available at: <https://developer.twitter.com/en/docs/twitter-for-websites/embed

    ded-tweets/overview> [Accessed 19 March 2021].

    Platzer, S., 2021. Does Embedding Tweets = Copyright Infringement?. [online] Platzer Press. Available at: <https://platzerpress.wordpress.com/2021/03/09/does-embedding-tweets-copyright-infringement/&gt; [Accessed 19 March 2021].

    Robertson, A., 2018. Embedding a tweet could be copyright infringement, says new court ruling. [online] Available at: <https://www.theverge.com/2018/2/16/17020278/tweet-embed-copyright-infringement-justin-goldman-tom-brady-photo-ruling&gt; [Accessed 19 March 2021].